Volume 9
Issue 3
Economics
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES
Available Online: http://www.ejpau.media.pl/volume9/issue3/abs-10.html
TENDENCIES AND CONDITIONS OF BASIC CONSUMER GOODS MARKET DEVELOPMENT
Marcin Idzik
Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW, Poland
ABSTRACT
The paper presents results of the research on purchase habits of Polish consumers, conducted in following years: 1992, 1995, 1997-2005, describing changes of their preferences and habits’ trends. Polish consumers’ purchase behaviour has been changing, becoming similar to the European standards. Concerning evaluation of economic potential of households, some transformations of the goods’ purchase process as well as changes in consumer purchase opinions and preferences were recognized.
Key words: consumer, preferences, supermarkets, shopping, FMCG, promotion.
Marcin Idzik
Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW, Poland
161 Nowoursynowska Str.
02-787 Warsaw
Poland
email: marcin_idzik@sggw.pl
Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.