Electronic Journal of Polish Agricultural Universities (EJPAU) founded by all Polish Agriculture Universities presents original papers and review articles relevant to all aspects of agricultural sciences. It is target for persons working both in science and industry,regulatory agencies or teaching in agricultural sector. Covered by IFIS Publishing (Food Science and Technology Abstracts), ELSEVIER Science - Food Science and Technology Program, CAS USA (Chemical Abstracts), CABI Publishing UK and ALPSP (Association of Learned and Professional Society Publisher - full membership). Presented in the Master List of Thomson ISI.
2006
Volume 9
Issue 1
Topic:
Economics
ELECTRONIC
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES
Bralewski T. , Hołubowicz R. 2006. PRICE POLICY OF HORTICULTURAL SEED COMPANIES OPERATING ON THE POLISH MARKET, EJPAU 9(1), #33.
Available Online: http://www.ejpau.media.pl/volume9/issue1/abs-33.html

PRICE POLICY OF HORTICULTURAL SEED COMPANIES OPERATING ON THE POLISH MARKET

Tomasz W. Bralewski, Roman Hołubowicz
Department of Horticultural Seed Science and Technology, August Cieszkowski Agricultural University of Poznan, Poland

 

ABSTRACT



The paper shows the problems of the price policy of horticultural seed companies operating on the Polish market in the trade seasons from 1999/2000 to 2004/2005. It characterizes different strategies of seed companies, the way of calculating seed price by them and a role of the price in fighting down competition. It shows how a seed bag size affected the elements of final seed price, margin and earning level.

Key words: price, price policy, seed company, seed market, seed marketing.


Tomasz W. Bralewski
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland
email: twbseed@interia.pl

Roman Hołubowicz
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland

Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.