Volume 9
Issue 1
Economics
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES
Available Online: http://www.ejpau.media.pl/volume9/issue1/abs-33.html
PRICE POLICY OF HORTICULTURAL SEED COMPANIES OPERATING ON THE POLISH MARKET
Tomasz W. Bralewski, Roman Hołubowicz
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
ABSTRACT
The paper shows the problems of the price policy of horticultural seed companies operating on the Polish market in the trade seasons from 1999/2000 to 2004/2005. It characterizes different strategies of seed companies, the way of calculating seed price by them and a role of the price in fighting down competition. It shows how a seed bag size affected the elements of final seed price, margin and earning level.
Key words: price, price policy, seed company, seed market, seed marketing.
Tomasz W. Bralewski
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland
email: twbseed@interia.pl
Roman Hołubowicz
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland
Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.