EJPAU 2005. Bralewski T. , Hołubowicz R. SEASONAL PATTERN OF ADVERTISING OF SEED COMPANIES IN POLISH HORTICULTURAL MAGAZINES

Electronic Journal of Polish Agricultural Universities (EJPAU) founded by all Polish Agriculture Universities presents original papers and review articles relevant to all aspects of agricultural sciences. It is target for persons working both in science and industry,regulatory agencies or teaching in agricultural sector. Covered by IFIS Publishing (Food Science and Technology Abstracts), ELSEVIER Science - Food Science and Technology Program, CAS USA (Chemical Abstracts), CABI Publishing UK and ALPSP (Association of Learned and Professional Society Publisher - full membership). Presented in the Master List of Thomson ISI.

2005
Volume 8
Issue 4

Topic:

Economics

ELECTRONIC
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES

Bralewski T. , Hołubowicz R. 2005. SEASONAL PATTERN OF ADVERTISING OF SEED COMPANIES IN POLISH HORTICULTURAL MAGAZINES, EJPAU 8(4), #65.
Available Online: http://www.ejpau.media.pl/volume8/issue4/abs-65.html

SEASONAL PATTERN OF ADVERTISING OF SEED COMPANIES IN POLISH HORTICULTURAL MAGAZINES

Tomasz W. Bralewski, Roman Hołubowicz
Department of Horticultural Seed Science and Technology, August Cieszkowski Agricultural University of Poznan, Poland

ABSTRACT

Out of agricultural and horticultural magazines edited on the Polish market, in which vegetable crops has been a dominating subject, Hasło Ogrodnicze (HO) and Owoce Warzywa Kwiaty (OWK) were selected. When selecting a magazine, the criteria of presence on the market, number of copies and topics, were taken under consideration. In the selected magazines, in the years 2001-2003, the monthly pattern of number and size of advertising spots and articles of seed companies was investigated. It was found out that both number and size of the advertising had a seasonal pattern and was related with the time of selling seeds and the time of the International Agro-horticultural Fair “POLAGRA”. The pattern was also affected by public relations activities undertaken by the biggest foreign companies and their representatives.

Key words: horticultural magazine, advertising, seed company, promotion, seed marketing.

Tomasz W. Bralewski
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland
email: twbseed@interia.pl

Roman Hołubowicz
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland

Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.