EJPAU 2005. Wielicki W. MARKETING MANAGEMENT IN POLISH AGRICULTURAL ENTERPRISES

Electronic Journal of Polish Agricultural Universities (EJPAU) founded by all Polish Agriculture Universities presents original papers and review articles relevant to all aspects of agricultural sciences. It is target for persons working both in science and industry,regulatory agencies or teaching in agricultural sector. Covered by IFIS Publishing (Food Science and Technology Abstracts), ELSEVIER Science - Food Science and Technology Program, CAS USA (Chemical Abstracts), CABI Publishing UK and ALPSP (Association of Learned and Professional Society Publisher - full membership). Presented in the Master List of Thomson ISI.

2005
Volume 8
Issue 3

Topic:

Economics

ELECTRONIC
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES

Wielicki W. 2005. MARKETING MANAGEMENT IN POLISH AGRICULTURAL ENTERPRISES, EJPAU 8(3), #36.
Available Online: http://www.ejpau.media.pl/volume8/issue3/abs-36.html

MARKETING MANAGEMENT IN POLISH AGRICULTURAL ENTERPRISES

Witold Wielicki
Department of Economic and Food Sector, University of Agriculture in Poznan, Poland

ABSTRACT

Effective management of the agricultural enterprise is connected with acceptance of the paradigm, that change is a prominent feature of reality. Marketing management of enterprise is indispensable in conditions of conforming to and broadening rules of a market economy. In this study, determinants of marketing management in agriculture were set. Next, these determinants were analysed in 15 agricultural enterprises. It was concluded from the research that known techniques of management which can increase competition of enterprises are not fully applied. Nevertheless, few analyzed enterprises experience the need for a marketing orientation and thus they made real progress in this matter.

Key words: agriculture, food industry, enterprise, marketing management.

Witold Wielicki
Department of Economic and Food Sector,
University of Agriculture in Poznan, Poland
Wojska Polskiego 28, 60-637 Poznan, Poland
email: wielwit@owl.au.poznan.pl

Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.