Volume 8
Issue 2
Economics
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES
Available Online: http://www.ejpau.media.pl/volume8/issue2/abs-19.html
VALUING PROTECTION OF THE RURAL LANDSCAPE IN THE PUBLIC OPINION
Henryk Manteuffel Szoege1, Agnieszka Sobolewska1, Władysław Manteuffel Szoege2
1 Department of Agricultural Economics and International Economic Relations,
Warsaw Agricultural University, Poland
2 Warsaw School of Economics, Poland
ABSTRACT
Willingness to pay for the removal of the billboards standing free along the roads has been investigated by using the contingent valuation method. The results of a very limited investigation carried out among the travellers on a thirty kilometre long stretch of the E77 road between Grójec and Janki near Warsaw indicate a rather significant social sensitivity to this sort of pollution of the landscape. If the willingness to pay was attached to one advertisement placed outside the fenced private property along the road, its removal should be valued at 11.32 PLN/household. Total Polish willingness to pay for removal of the standing advertisements has been roughly estimated at 8302.5 million PLN. The sensitivity to this type of landscape pollution was growing with the education and decreasing with the age and the wealth of the person interviewed, except for the highest income group. Women were more sensitive than men.
Key words: advertisements, landscape pollution, willingness to pay.
Henryk Manteuffel Szoege
Department of Agricultural Economics and International Economic Relations,
Warsaw Agricultural University, Poland
166 Nowoursynowska st., 02-787 Warsaw, Poland
email: manteuffel@alpha.sggw.waw.pl
Agnieszka Sobolewska
Department of Agricultural Economics and International Economic Relations,
Warsaw Agricultural University, Poland
166 Nowoursynowska st., 02-787 Warsaw, Poland
email: sobolewska@alpha.sggw.waw.pl
Władysław Manteuffel Szoege
Warsaw School of Economics, Poland
email: vladooka@o2.pl
Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.