Electronic Journal of Polish Agricultural Universities (EJPAU) founded by all Polish Agriculture Universities presents original papers and review articles relevant to all aspects of agricultural sciences. It is target for persons working both in science and industry,regulatory agencies or teaching in agricultural sector. Covered by IFIS Publishing (Food Science and Technology Abstracts), ELSEVIER Science - Food Science and Technology Program, CAS USA (Chemical Abstracts), CABI Publishing UK and ALPSP (Association of Learned and Professional Society Publisher - full membership). Presented in the Master List of Thomson ISI.

Copyright © Wydawnictwo Akademii Rolniczej we Wroclawiu, ISSN 1505-0297

Podsiadły K. 2019. CHOCOBAKERY AS INNOVATIVE FOOD PRODUCTS PORTFOLIO RESPONDING TO CONSUMER EXPECTATIONS
DOI:10.30825/5.ejpau.173.2019.22.2 , EJPAU 22(2), #03.
Available Online: http://www.ejpau.media.pl/volume22/issue2/abs-03.html

ABSTRACT

In the times of short product life cycle on the confectionery and snacks market a quick reaction of producers to the changing needs and expectations of consumers remains essential. Such a strategy can support manufacturers in winning a strong and stable market position. The Author’s attention was attracted by a new category of confectionery, being the response to consumers’ demand – i.e. chocobakery. The purpose of the article was to present its characteristics and to examine the extent of its adjustment to consumer expectations. The subject literature and the data obtained from key confectionery manufacturers in Poland were used in the article. Product innovations were defined in the first part of the article. Next Polish confectionery and savoury snacks market, consumer behaviour and trends on the chocolate market were presented. Then the category of chocobakery was characterised. Finally, the new category of confectionery was assessed and further research directions were indicated, allowing for its better adjustment to consumer expectations.

Key words: product innovation, confectionery market, consumer inspired, chocolate, chocobakery.

---

Krzysztof Podsiadły
Wrocław University of Economics, Department of Labour and Capital, Poland
118/120 Komandorska Street
53-345 Wrocław
Poland
email: krzysztof.podsiadly@ue.wroc.pl

---

Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.

---

Main  -  Issues  -  How to Submit  -  From the Publisher  -  Search  -  Subscription