Electronic Journal of Polish Agricultural Universities (EJPAU) founded by all Polish Agriculture Universities presents original papers and review articles relevant to all aspects of agricultural sciences. It is target for persons working both in science and industry,regulatory agencies or teaching in agricultural sector. Covered by IFIS Publishing (Food Science and Technology Abstracts), ELSEVIER Science - Food Science and Technology Program, CAS USA (Chemical Abstracts), CABI Publishing UK and ALPSP (Association of Learned and Professional Society Publisher - full membership). Presented in the Master List of Thomson ISI.

Copyright © Wydawnictwo Akademii Rolniczej we Wroclawiu, ISSN 1505-0297

Pizło W. 2007. INTERNET MARKETING IN FOOD INDUSTRY COMPANIES – THE SURVEY RESULTS, EJPAU 10(4), #17.
Available Online: http://www.ejpau.media.pl/volume10/issue4/abs-17.html

ABSTRACT

This article is the result of research and surveys conducted in the biggest Polish food companies. The subject of the research was the use of internet in marketing activities. 29 food companies were chosen (from the list of the biggest companies in Poland) accordingly to the following criteria; business model (relations B2B, business-to-business), activities in the food industry, and managing the web site in Polish. The research was conducted in 11 companies, of which 9 were case studies.

The first part of this article describes the basis of modern company functioning in changing environment, where information technology is expanding (the information technology era). The aim of this research is to describe the use of Internet marketing as a marketing tool. In this part of work, among other things, the following matters are presented in the form of a table: defined internet strategies (or their lack), the source of capital, the date of starting business in Poland and the date of introducing and maintaining the website in Polish. Further, the article describes the Internet marketing activities undertaken (product offer, prices, the distribution methods and communication activities). The last part of this article concentrates on the relations between traditional marketing and Internet marketing.

Key words: Internet marketing, food industry companies, Polish food companies.

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Wojciech Pizło
Department of Agricultural Policy and Marketing,
Faculty of Agricultural Economics,
Warsaw University of Life Sciences (SGGW), Poland
Nowoursynowska 166, 02-792 Warsaw, Poland
email: wpizlo@poczta.onet.pl

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Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.

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