Volume 8
Issue 4/volume8
Horticulture
JOURNAL OF
POLISH
AGRICULTURAL
UNIVERSITIES
Available Online: http://www.ejpau.media.pl/volume8/issue4/volume8/art-05.html
IMPORTANCE OF DIFFERENT FORMS OF ADVERTISING SPOTS IN PROMOTION ACTIVITIES OF POLISH HORTICULTURAL SEED COMPANIES
Tomasz W. Bralewski, Roman Hołubowicz
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
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Key words:
advertising, promotion, seed marketing, horticultural ceed companies, commercial, catalogue, leaflet.
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Tomasz W. Bralewski
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland
email: twbseed@interia.pl
Roman Hołubowicz
Department of Horticultural Seed Science and Technology,
August Cieszkowski Agricultural University of Poznan, Poland
Baranowo, 62-081 Przezmierowo, Poland
Responses to this article, comments are invited and should be submitted within three months of the publication of the article. If accepted for publication, they will be published in the chapter headed 'Discussions' and hyperlinked to the article.