Electronic Journal of Polish Agricultural Universities (EJPAU) founded by all Polish Agriculture Universities presents original papers and review articles relevant to all aspects of agricultural sciences. It is target for persons working both in science and industry,regulatory agencies or teaching in agricultural sector. Covered by IFIS Publishing (Food Science and Technology Abstracts), ELSEVIER Science - Food Science and Technology Program, CAS USA (Chemical Abstracts), CABI Publishing UK and ALPSP (Association of Learned and Professional Society Publisher - full membership). Presented in the Master List of Thomson ISI.

Copyright © Wydawnictwo Akademii Rolniczej we Wroclawiu, ISSN 1505-0297

Multu S. , Berk A. 2004. HOUSEHOLD CONSUMPTION PREFERENCES AND PURCHASING BEHAVIOURS ON DAIRY PRODUCTS IN URBAN AREA OF ADANA, EJPAU 7(2), #01.
Available Online: http://www.ejpau.media.pl/volume7/issue2/economics/abs-01.html

ABSTRACT

Dairy products have an important role in a sufficient and balanced nutrition. In this study, to examine the consumers’ behaviour on purchasing and consumption, a survey was carried out by using face-to-face interviewing method with the households in Adana city of Turkey. A factor analysis was realized to determine the highlights of consumers on purchasing dairy products. According to the analysis results, branded products, quality, hygiene and health, availableness, and finally price range were determined as important factors affecting the purchasing tendency. The results of factor analysis processed to cluster analysis and created two clusters. The consumers in the first cluster pay more attention to the factors that were branded products, quality, hygiene and health and availableness. The consumers in the second cluster were more sensitive to the price range and the other factors have less effect in purchasing behaviour. Additionally it was determined that the most important reason led th

Key words: milk consumption, dairy products, multivariate data analysis.

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